Tourism • e-commerce • ui
Singapore Airlines
A collection of projects done for Singapore's flag carrier airline, from designing new and old static pages, to icon design, to updating its booking flow.
Tourism • e-commerce • ui
Singapore Airlines
A collection of projects done for Singapore's flag carrier airline, from designing new and old static pages, to icon design, to updating its booking flow.
Tourism • e-commerce • ui
Singapore Airlines
A collection of projects done for Singapore's flag carrier airline, from designing new and old static pages, to icon design, to updating its booking flow.
Tourism • e-commerce • ui
Singapore Airlines
A collection of projects done for Singapore's flag carrier airline, from designing new and old static pages, to icon design, to updating its booking flow.
My role
UI designer
Redesigned existing pages and created new pages
Part of the booking flow revamp to improve user experience
My role
UI designer
Redesigned existing pages and created new pages
Part of the booking flow revamp to improve user experience
My role
UI designer
Redesigned existing pages and created new pages
Part of the booking flow revamp to improve user experience
My role
UI designer
Redesigned existing pages and created new pages
Part of the booking flow revamp to improve user experience
Existing styling
Typefaces and colours were predetermined by their brand book.
Sigvar Serial for headers
Proxima Nova for paragraphs and links
#00266B
#FFA107
#E5E9F0
#FFFFFF
#FAFAFA
#222222
Existing styling
Typefaces and colours were predetermined by their brand book.
Sigvar Serial for headers
Proxima Nova for paragraphs and links
#00266B
#FFA107
#E5E9F0
#FFFFFF
#FAFAFA
#222222
Existing styling
Typefaces and colours were predetermined by their brand book.
Sigvar Serial for headers
Proxima Nova for paragraphs and links
#00266B
#FFA107
#E5E9F0
#FFFFFF
#FAFAFA
#222222
Existing styling
Typefaces and colours were predetermined by their brand book.
Sigvar Serial for headers
Proxima Nova for paragraphs and links
#00266B
#FFA107
#E5E9F0
#FFFFFF
#FAFAFA
#222222
Style guide & design system
Snippets of different guides that were created to aid development of the site, in order of creation (earliest to latest).
Website style guide
The first style guide created mainly to aid other designers in keeping consistency on the website.
Design system
Reusable components and patterns, along with guidelines.
Style guide & design system
Snippets of different guides that were created to aid development of the site, in order of creation (earliest to latest).
Website style guide
The first style guide created mainly to aid other designers in keeping consistency on the website.
Design system
Reusable components and patterns, along with guidelines.
Style guide & design system
Snippets of different guides that were created to aid development of the site, in order of creation (earliest to latest).
Website style guide
The first style guide created mainly to aid other designers in keeping consistency on the website.
Design system
Reusable components and patterns, along with guidelines.
Style guide & design system
Snippets of different guides that were created to aid development of the site, in order of creation (earliest to latest).
Website style guide
The first style guide created mainly to aid other designers in keeping consistency on the website.
Design system
Reusable components and patterns, along with guidelines.
Silkair sunsetting
Singapore Airlines announced their merger of Silkair into their parent company brand in 2018. By early 2021, the full integration were nearly complete and users had to be redirected from silkair.com to singaporeair.com. The site is no longer available as of 2023. First image is the selected design, and the following two are other presented concepts.
Silkair sunsetting
Singapore Airlines announced their merger of Silkair into their parent company brand in 2018. By early 2021, the full integration were nearly complete and users had to be redirected from silkair.com to singaporeair.com. The site is no longer available as of 2023. First image is the selected design, and the following two are other presented concepts.
Silkair sunsetting
Singapore Airlines announced their merger of Silkair into their parent company brand in 2018. By early 2021, the full integration were nearly complete and users had to be redirected from silkair.com to singaporeair.com. The site is no longer available as of 2023. First image is the selected design, and the following two are other presented concepts.
Silkair sunsetting
Singapore Airlines announced their merger of Silkair into their parent company brand in 2018. By early 2021, the full integration were nearly complete and users had to be redirected from silkair.com to singaporeair.com. The site is no longer available as of 2023. First image is the selected design, and the following two are other presented concepts.
Second iteration
Requested by business units on client's end.
Second iteration
Requested by business units on client's end.
Second iteration
Requested by business units on client's end.
Second iteration
Requested by business units on client's end.
Top 45 destinations
Landmarks or iconic objects from Singapore Airlines's top destinations in no particular order.
Auckland
Auckland Sky Tower
Los Angeles
Griffith Observatory
Shanghai
Oriental Pearl Tower
Penang
George Town Heritage Houses
Jakarta
National Monument
Melbourne
Osaka
Osaka Aquarium Kaiyukan
Kuala Lumpur
Petronas Twin Towers
Denpasar Bali
Pura Ulun Danu Beratan
San Francisco
Golden Gate Bridge
Phuket
Long-tail Boat
London
Big Ben
Ho Chi Minh
Junk Boat
Phuket
Long-tail Boat
London
Big Ben
Perth
Swan Bell Tower
Singapore
Merlion
Seoul
Gyeongbokgung
Ho Chi Minh
Junk Boat
Delhi
Red Fort
New York
Statue of Liberty
Tokyo
Sensō-ji
Hong Kong
Skyline
Hanoi
Trấn Quốc Pagoda
Beijing
Temple of Heaven
Tokyo
Sensō-ji
Hong Kong
Skyline
Delhi
Red Fort
Hanoi
Trấn Quốc Pagoda
Christchurch
ChristChurch Cathedral
Koh Samui
Wat Phra Chedi Laem So
Yangon
Shwe Dagon Pagoda
Kochi
Santa Cruz Cathedral Basilica
Frankfurt
Römerberg
Bangkok
Wat Phra Kaew
Bangalore
Vidhana Soudha
Frankfurt
Römerberg
Bangkok
Wat Phra Kaew
Bangalore
Vidhana Soudha
Beijing
Temple of Heaven
Seattle
Space Needle
Kochi
Santa Cruz Cathedral Basilica
San Francisco
Golden Gate Bridge
Penang
George Town Heritage Houses
Zurich
Grossmünster
Guangzhou
Canton Tower
Cebu
Magellan’s Cross
Hyderabad
Charminar
Adelaide
Adelaide Oval
Seattle
Space Needle
Hyderabad
Charminar
Adelaide
Adelaide Oval
Amsterdam
Canal Houses
Brisbane
Brisbane City Hall
Paris
Eiffel Tower
Amsterdam
Canal Houses
Chennai
Kapaleeshwarar Temple
Sydney
Sydney Opera House
Sydney
Sydney Opera House
Brisbane
Brisbane City Hall
Top 45 destinations
Landmarks or iconic objects from Singapore Airlines's top destinations in no particular order.
Auckland
Auckland Sky Tower
Los Angeles
Griffith Observatory
Shanghai
Oriental Pearl Tower
Penang
George Town Heritage Houses
Jakarta
National Monument
Melbourne
Osaka
Osaka Aquarium Kaiyukan
Kuala Lumpur
Petronas Twin Towers
Denpasar Bali
Pura Ulun Danu Beratan
San Francisco
Golden Gate Bridge
Phuket
Long-tail Boat
London
Big Ben
Ho Chi Minh
Junk Boat
Phuket
Long-tail Boat
London
Big Ben
Perth
Swan Bell Tower
Singapore
Merlion
Seoul
Gyeongbokgung
Ho Chi Minh
Junk Boat
Delhi
Red Fort
New York
Statue of Liberty
Tokyo
Sensō-ji
Hong Kong
Skyline
Hanoi
Trấn Quốc Pagoda
Beijing
Temple of Heaven
Tokyo
Sensō-ji
Hong Kong
Skyline
Delhi
Red Fort
Hanoi
Trấn Quốc Pagoda
Christchurch
ChristChurch Cathedral
Koh Samui
Wat Phra Chedi Laem So
Yangon
Shwe Dagon Pagoda
Kochi
Santa Cruz Cathedral Basilica
Frankfurt
Römerberg
Bangkok
Wat Phra Kaew
Bangalore
Vidhana Soudha
Frankfurt
Römerberg
Bangkok
Wat Phra Kaew
Bangalore
Vidhana Soudha
Beijing
Temple of Heaven
Seattle
Space Needle
Kochi
Santa Cruz Cathedral Basilica
San Francisco
Golden Gate Bridge
Penang
George Town Heritage Houses
Zurich
Grossmünster
Guangzhou
Canton Tower
Cebu
Magellan’s Cross
Hyderabad
Charminar
Adelaide
Adelaide Oval
Seattle
Space Needle
Hyderabad
Charminar
Adelaide
Adelaide Oval
Amsterdam
Canal Houses
Brisbane
Brisbane City Hall
Paris
Eiffel Tower
Amsterdam
Canal Houses
Chennai
Kapaleeshwarar Temple
Sydney
Sydney Opera House
Sydney
Sydney Opera House
Brisbane
Brisbane City Hall
Top 45 destinations
Landmarks or iconic objects from Singapore Airlines's top destinations in no particular order.
Auckland
Auckland Sky Tower
Los Angeles
Griffith Observatory
Shanghai
Oriental Pearl Tower
Penang
George Town Heritage Houses
Jakarta
National Monument
Melbourne
Osaka
Osaka Aquarium Kaiyukan
Kuala Lumpur
Petronas Twin Towers
Denpasar Bali
Pura Ulun Danu Beratan
San Francisco
Golden Gate Bridge
Phuket
Long-tail Boat
London
Big Ben
Ho Chi Minh
Junk Boat
Phuket
Long-tail Boat
London
Big Ben
Perth
Swan Bell Tower
Singapore
Merlion
Seoul
Gyeongbokgung
Ho Chi Minh
Junk Boat
Delhi
Red Fort
New York
Statue of Liberty
Tokyo
Sensō-ji
Hong Kong
Skyline
Hanoi
Trấn Quốc Pagoda
Beijing
Temple of Heaven
Tokyo
Sensō-ji
Hong Kong
Skyline
Delhi
Red Fort
Hanoi
Trấn Quốc Pagoda
Christchurch
ChristChurch Cathedral
Koh Samui
Wat Phra Chedi Laem So
Yangon
Shwe Dagon Pagoda
Kochi
Santa Cruz Cathedral Basilica
Frankfurt
Römerberg
Bangkok
Wat Phra Kaew
Bangalore
Vidhana Soudha
Frankfurt
Römerberg
Bangkok
Wat Phra Kaew
Bangalore
Vidhana Soudha
Beijing
Temple of Heaven
Seattle
Space Needle
Kochi
Santa Cruz Cathedral Basilica
San Francisco
Golden Gate Bridge
Penang
George Town Heritage Houses
Zurich
Grossmünster
Guangzhou
Canton Tower
Cebu
Magellan’s Cross
Hyderabad
Charminar
Adelaide
Adelaide Oval
Seattle
Space Needle
Hyderabad
Charminar
Adelaide
Adelaide Oval
Amsterdam
Canal Houses
Brisbane
Brisbane City Hall
Paris
Eiffel Tower
Amsterdam
Canal Houses
Chennai
Kapaleeshwarar Temple
Sydney
Sydney Opera House
Sydney
Sydney Opera House
Brisbane
Brisbane City Hall
Top 45 destinations
Landmarks or iconic objects from Singapore Airlines's top destinations in no particular order.
Auckland
Auckland Sky Tower
Los Angeles
Griffith Observatory
Shanghai
Oriental Pearl Tower
Penang
George Town Heritage Houses
Jakarta
National Monument
Melbourne
Osaka
Osaka Aquarium Kaiyukan
Kuala Lumpur
Petronas Twin Towers
Denpasar Bali
Pura Ulun Danu Beratan
San Francisco
Golden Gate Bridge
Phuket
Long-tail Boat
London
Big Ben
Ho Chi Minh
Junk Boat
Phuket
Long-tail Boat
London
Big Ben
Perth
Swan Bell Tower
Singapore
Merlion
Seoul
Gyeongbokgung
Ho Chi Minh
Junk Boat
Delhi
Red Fort
New York
Statue of Liberty
Tokyo
Sensō-ji
Hong Kong
Skyline
Hanoi
Trấn Quốc Pagoda
Beijing
Temple of Heaven
Tokyo
Sensō-ji
Hong Kong
Skyline
Delhi
Red Fort
Hanoi
Trấn Quốc Pagoda
Christchurch
ChristChurch Cathedral
Koh Samui
Wat Phra Chedi Laem So
Yangon
Shwe Dagon Pagoda
Kochi
Santa Cruz Cathedral Basilica
Frankfurt
Römerberg
Bangkok
Wat Phra Kaew
Bangalore
Vidhana Soudha
Frankfurt
Römerberg
Bangkok
Wat Phra Kaew
Bangalore
Vidhana Soudha
Beijing
Temple of Heaven
Seattle
Space Needle
Kochi
Santa Cruz Cathedral Basilica
San Francisco
Golden Gate Bridge
Penang
George Town Heritage Houses
Zurich
Grossmünster
Guangzhou
Canton Tower
Cebu
Magellan’s Cross
Hyderabad
Charminar
Adelaide
Adelaide Oval
Seattle
Space Needle
Hyderabad
Charminar
Adelaide
Adelaide Oval
Amsterdam
Canal Houses
Brisbane
Brisbane City Hall
Paris
Eiffel Tower
Amsterdam
Canal Houses
Chennai
Kapaleeshwarar Temple
Sydney
Sydney Opera House
Sydney
Sydney Opera House
Brisbane
Brisbane City Hall